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Unpopular Kids with Superpowers
🚀 Influence Decision-Makers & Get What You Want—Faster - With the help of science & AI!
Services & Demo Reports
Through sophisticated digital analytics and strategic intervention, Novus engineers measurable influence by precisely mapping, systematically disrupting, and effectively controlling perception flows across complex digital and social ecosystems.
Influence Investments
Strategic perception engineering to shape investor confidence and accelerate funding decisions. We architect narratives that position your venture for maximum appeal to targeted investment communities.
Political Influence
Sophisticated digital campaign strategies that shape policy outcomes and public discourse. We analyze influence networks and deploy targeted interventions to achieve specific political objectives.
Public Perception
Advanced reputation management using data-driven narrative control. We identify key perception drivers and implement precise adjustments to shape public opinion in your favor.
💡Profiling Demo Report

Example Subject Profile: Jonathan Pierce

🧩 "The Network Strategist"📍 Industry: AI & Venture Capital🎯 Core Motivation: Influence deal flow, earn recognition from high-status investors⚡ Behavioral Snapshot: Status-seeker, bridge-builder, strategic opportunist 1. Behavioral Patterns & Engagement Dynamics 📊 Jonathan’s LinkedIn Behavior Over the Last 12 Months✅ Posting Frequency: 6-7 posts per month (activity spikes in Q1 & Q3)✅ Comment Strategy: Selective—only engages on posts from people he wants visibility from✅ Like-to-Comment Ratio: 70% likes, 30% comments (he prefers passive signaling over direct debate)✅ Peak Engagement Windows: 7:30-9:00 AM & 6:00-8:00 PM✅ Influencer Tagging: Regularly tags top-tier VCs and tech thinkers but rarely gets tagged back How He Operates Online Jonathan isn't here to make small talk. His interactions are purposeful and transactional. He doesn't just comment—he positions himself. His comments aren't deep, but they are well-placed. He studies where attention flows and rides the waves of influence rather than making his own. His core digital habits reveal:🔹 Obsessive engagement with elite figures (but remains on the outskirts)🔹 Mirroring behavior—he aligns his interests with those he admires, often retroactively🔹 Echo chamber effect—most of his posts get engagement from the same tight-knit 40-person circle What This Tells Us About Him He’s hungry for recognition but risk-averse—he won’t take controversial stances. He seeks status validation through association rather than original insights. He’s not a thought leader—he’s a thought amplifier for those above him. 2. Network & Influence Mapping Jonathan’s Inner Circle & Power Nodes He spends 90% of his energy on the top 10% of his connections. His world revolves around:🔹 AI & Tech Investors (Tier 3 & 4 VCs) → Jonathan engages often but lacks direct access.🔹 Entrepreneurs (Rising Startup Founders) → He positions himself as a bridge between them and investors.🔹 Tech Policy & Ethics Circles → A new area he's dabbling in—likely a calculated career pivot. Influence Hierarchy Breakdown Circle Engagement Level Strategy Top Investors (Tier 4 & 5) 🔴 Low (he follows but rarely interacts) Trying to earn visibility VCs & Angels (Tier 3) 🟠 Medium (likes, occasional comments) Seeking partnerships Startup Founders 🟢 High (active convos, private messages) Establishing himself as a connector Tech Policy Thought Leaders 🔵 Emerging interest Likely career repositioning Who He’s Trying to Impress (But Failing) 🔥 Mark Vansen (VC Investor, 100K+ followers) → Jonathan likes everything he posts but is ignored.🔥 Dr. Livia Kwan (AI Ethics Leader, 80K followers) → Jonathan comments occasionally, but no deep engagement. 3. Psychological Triggers & Decision-Making Levers 💡 What Drives Him? ✅ Being Seen as a Power Connector – He wants startups and VCs to see him as a dealmaker.✅ Earning Respect from High-Status Individuals – But he isn’t getting it yet.✅ Exclusivity & Privileged Access – He craves information that others don’t have. 🚩 Psychological Weak Points ⚠️ Status Anxiety → He signals high-level connections but isn’t truly accepted by them.⚠️ Fear of Missing Out (FOMO) → He reacts instantly to exclusivity or insider deals.⚠️ Approval-Seeking Behavior → He flatters influencers, but it’s one-sided—he’s not in their inner circle.⚠️ Echo Chamber Dependence → Without his tight-knit group, he has little influence. 4. Influence Playbook: How to Control His Attention If you want Jonathan to work for you, pull the right levers at the right time. 🎯 Leverage Power Proximity➡️ Instead of engaging Jonathan directly, engage his key influencers first. If they respond to you, Jonathan will follow.➡️ He mirrors status. Make yourself look like a VIP in his world, and he’ll attach himself to you. 🎯 Trigger Scarcity & Urgency➡️ Offer exclusive insights with limited-time access. He won’t want to miss out.➡️ Frame your knowledge as something “high-status” investors already know—he’ll chase it. 🎯 Manipulate His Reciprocity Conditioning➡️ He has a habit of endlessly liking and commenting without getting responses. Reward him once—then withdraw.➡️ The more you make him work for your attention, the more valuable he’ll think you are. 🎯 Force a Status Pivot➡️ If you subtly question his expertise in public, he’ll overcompensate to prove himself.➡️ If you create an “inner circle” narrative and exclude him, he’ll work to be included. 5. Predictive Modeling: What’s Next for Jonathan? 🔮 Prediction 1: He will shift toward AI Policy & Ethics as a rebranding strategy to climb the influence ladder.🔮 Prediction 2: He will seek more direct partnerships with Tier 3 VCs to get closer to Tier 4 investors.🔮 Prediction 3: He will attempt to position himself as a LinkedIn Thought Leader in the next 6 months. How to Stay Ahead of Him ✔ Control the narrative before he does – If you see him shifting topics, frame the conversation before he can position himself as an expert.✔ Make him need your validation – The more you control access to influence, the more he depends on you.✔ Let him chase – If you withdraw attention periodically, his need for status validation will pull him back. Final Assessment: High Influence Potential Jonathan Pierce is not a power player—yet. But he’s positioning himself aggressively. His psychological dependency on status and access makes him highly predictable. If managed correctly, he can be directed toward your desired outcomes while believing it was his idea all along.

🔥 Engagement Heatmap Report

Objective: To track which topics and individuals generate the highest response from Jonathan Pierce, revealing behavioral patterns and content focus. Data Collection: Topics: AI Ethics, Startup Growth, VC Investing, Tech Policy, Networking, Deal Flow Influencers Engaged With: Mark Vansen (VC Investor) Dr. Livia Kwan (AI Ethics) Neha Kapoor (Tech Journalist) Startup Founders VC Investors (Tier 3) Tech Policy Experts Key Insights: High Engagement Topics: Peak engagement occurs around Startup Growth and VC Investing, indicating a career shift towards investment circles. Tech Policy and AI Ethics engagement is rising, suggesting an attempt to build thought leadership in these domains. Influencer Dependence: Heavy engagement with Mark Vansen and Livia Kwan, but reciprocity remains low, indicating a one-sided visibility strategy. Occasional but strategic interactions with Neha Kapoor, likely an effort to gain media visibility. Engagement Tactics: Likes serve as passive acknowledgment but do not trigger engagement back. Comments are rare but targeted, appearing only under high-status individuals' posts. Avoids direct disagreements—always aligns with the dominant narrative of the conversation. Strategic Implications: ✅ Leverage Content Hooks Post industry insights around VC investment and startup scaling to attract attention. Introduce exclusive discussions on AI policy, ensuring alignment with his projected interests. ✅ Break the Echo Chamber Engage his secondary circle instead of competing for attention from top-tier VCs. Create posts that challenge conventional investor wisdom—forcing him to react. ✅ Control Perceived Authority Frame insights as high-status knowledge, ensuring he sees your content as something worth engaging with.

⚠️ Psychological Trigger Matrix

Objective: To map Jonathan Pierce’s psychological weak points to actionable influence tactics. Psychological Triggers & Weak Points: Trigger Vulnerability Indicator Exploitation Strategy Status Validation Seeks engagement from elite figures but rarely gets responses. Engage with his targets first, forcing him to seek your approval. Exclusivity & Access Responds rapidly to anything framed as “insider knowledge.” Offer “limited-time” insights or invite-only discussions. Fear of Missing Out (FOMO) Comments increase when a discussion is framed as urgent or trending. Create artificial scarcity—make him feel late to the conversation. Reciprocity Conditioning Spends time engaging without returns from high-status figures. Reward selectively—withdraw engagement to trigger pursuit behavior. Strategic Positioning Tries to appear as a “bridge” between founders and VCs. Undermine positioning by showing more direct access to investors. Strategic Applications: ✅ Manufacture Exclusivity Introduce gated insights that he cannot easily access elsewhere. Present investment conversations as private-access information. ✅ Exploit FOMO Effect Time posts strategically—launch them before major investment trends become obvious. Force responses by framing engagement as “insider conversations.” ✅ Control Social Reinforcement Interact sparingly; create value intermittently so he chases engagement. Ensure other high-status individuals engage before he does—forcing him to follow the trend. Career Projection Pathway Objective: Predict Jonathan Pierce’s next career moves and position influence strategies accordingly. Career Progression Pathway: Stage Likely Move Probability (%) Current Position Investment Advisor Role (VC Focus) 75% Short-Term Move AI Policy Consultant 60% Mid-Term Pivot Thought Leader in Tech Ethics 50% Long-Term Play Investment Partner at VC Firm 40% Key Predictive Indicators: ✅ Increasing Engagement in Policy & Ethics → Suggests a shift toward credibility-building in AI governance. ✅ VC-Focused Conversations Rising → Signals an attempt to integrate deeper into investment circles. ✅ Strategic Rebranding Expected → He will likely reframe his personal brand to appear as a “visionary” rather than just a connector. Strategic Positioning Before His Move: ✔ Frame Him as a Bridge, Not a Leader → Make it clear that he’s still a middle-tier networker, preventing premature positioning. ✔ Control His Access to Thought Leaders → Ensure he remains dependent on existing influencers rather than becoming one himself. ✔ Influence His Public Narrative → Push discussions that define his role as an investment analyst, not a decision-maker.

Approval-Seeking Loop: 15-Person Network Map

Table: Profiles, Roles & Workplace # Name Role Workplace Seeks Approval From Motivation 1️⃣ Alice AI Research Associate OpenAI Brian Wants mentorship and visibility in AI ethics 2️⃣ Brian Startup Founder NeuralEdge AI Catherine Needs VC funding for his AI-driven venture 3️⃣ Catherine Junior VC Visionary Capital David Wants to prove herself in investment circles 4️⃣ David AI Policy Advisor European Commission Emma Wants validation as a thought leader in AI policy 5️⃣ Emma Senior AI Engineer Google DeepMind Frank Needs investor connections for her AI side project 6️⃣ Frank Co-Founder & CEO RoboLogic Robotics George Wants media exposure for his robotics company 7️⃣ George Tech Journalist TechCrunch Hannah Wants access to high-profile AI founders 8️⃣ Hannah Conference Organizer AI Future Summit Isaac Needs AI keynote speakers and credibility 9️⃣ Isaac AI Governance Consultant World Economic Forum Thomas Wants to secure policy contracts in AI ethics 🔟 Thomas Investor & Partner Ethical AI Fund Veronica Wants credibility among AI governance circles 1️⃣1️⃣ Veronica Director of AI Ethics MIT AI Research Lab William Wants an endorsement for her upcoming book 1️⃣2️⃣ William Bestselling Author Self-Employed Xavier Needs validation for his AI ethics theories 1️⃣3️⃣ Xavier AI Regulation Officer US Department of Commerce Yolanda Wants to push AI legislation into corporate adoption 1️⃣4️⃣ Yolanda VP of Public Affairs Meta Zach Needs approval from tech leaders for AI policy collaboration 1️⃣5️⃣ Zach AI Investment Strategist Sequoia Capital Alice Wants recognition from AI thought leaders

🕵️‍♂️ What We Do
Map Decision-Making Networks
Find out who actually calls the shots in deals, hiring, and industry trends.
Engineer Influence Strategies
Bypass gatekeepers and make high-status individuals mirror your moves.
Control Approval Loops
Reduce decision time by 50% or more—make people say YES faster.
Break Into Exclusive Circles
Get positioned as an insider, not an outsider trying to get in.
🔥 Who This Is For

1

Founders & Investors
Get funding by influencing who VCs actually trust.

2

Executives & Business Leaders
Close deals by positioning yourself where decisions happen.

3

Sales & Growth Teams
Convert prospects before they even realize they need you.

4

Public Figures & Thought Leaders
Become the person others follow for industry direction.
🚀 How It Works
1
Map the Influence Network
We track decision-makers’ approval loops—who they trust, who they ignore, and who they fear.
2
Find the Weakest Link
Every network has bottlenecks—we find the fastest way to penetrate and control the loop.
3
Engineer Your Influence Strategy
We don’t boost visibility—we manufacture authority. Your name appears where it matters, when it matters.
4
Reduce Approval Time by 50%
No more endless waiting, rejections, or ignored messages—we make sure decision-makers respond faster.
🎯 Why Work With Us?

1

We don’t do "personal branding"—we do power positioning.

2

We don’t chase engagement—we make people mirror your moves.

3

We don’t track influence—we create it.
🚨 Professional Networks, funding rounds, hiring decisions—it’s all a game of social engineering. We level the playing field for those who refuse to play by old rules.
🔑 The world isn’t fair—but influence can be hacked.
Ready to make people move for you?
How it all started
The 2008 Financial Crisis
Everything changed when the markets crashed. What seemed like an unshakeable financial system revealed its fragility.
Personal Impact
My parents, like countless others, lost their retirement savings after trusting in seemingly unshakeable financial institutions.
The Hidden Truth
We discovered a terrifying reality: entire markets had been driven by popularity and hype, not actual value or truth.